Apple just had a huge quarter in a slowly recovering Chinese smartphone market

By Marizas Dimitris On Apr 27, 2023

While Apple Lossless Audio CODEC (ALAC), δεν μπόρεσε τελικά να νικήσει τη Samsung στο Παγκόσμια αγορά smartphone κατά τους πρώτους τρεις μήνες του τρέχοντος έτους, κατατάσσοντας επίσης… κάπου κάτω οι πέντε κορυφαίοι πωλητές στην Ινδία, το 1ο τρίμηνο του 2023 ήταν αναμφισβήτητα μια περίοδος ευημερίας για τους κατασκευαστές του με έδρα το Κουπερτίνο εξαιρετικά δημοφιλής οικογένεια iPhone 14.

It was apparently that line of high-end iOS devices launched in late 2022 that almost single-handedly propelled the company to the top spot in China between January and March 2023, ξεπερνώντας την πρώην (και νυν) ασημένια ολυμπιονίκη Oppo και την πρώην πρωταθλήτρια Living για να επιτύχει μερίδιο 19,9% όλων των περιφερειακών πωλήσεων.

That's right, Apple just finished the first quarter of last year in third place in the world's largest smartphone market, with a 17,9% slice of the pie boosted by a healthy 2% with the crucial help of its discounted iPhone 14 series prices compared with the 4th quarter of 2022.

Of course, Apple surpassed Chinese smartphone shipments in the last three months of last year, but that was hardly unexpected. What was slightly more unusual was to see iPhone sales in the region decline from Q4 2021 in a very difficult economic environment.

, Η Apple μόλις είχε ένα τεράστιο τρίμηνο σε μια αργά ανακάμπτουσα κινεζική αγορά smartphone, TechWar.gr

This time around, Apple's shipment numbers are also up, and while 6% year-over-year progress doesn't exactly sound monumental, it was enough to set new nine-year and eight-year records for Q1 share and Q1 respectively.

This is an especially remarkable achievement when you consider that overall Q1 Chinese smartphone shipments fell by 5% between 2022 and 2023, which is… actually not a bad result. In fact, the market is starting to recover after a pretty horrible last quarter, and the Q2 drop could be even smaller.

Επιστρέφοντας στους κορυφαίους προμηθευτές, αξίζει σίγουρα να τονιστεί η μεγάλη πρόοδος της Huawei… από μια “χαμηλή βάση” στις αρχές του περασμένου έτους, καθώς και τις διψήφιες πτώσεις των Vivo, Honor, Xiaomi και Realme στις τριμηνιαίες αποστολές.

Another interesting statistic not visible in this chart above is the 227% (!!!) year-over-year increase in sales of OnePlus, which apparently helped Oppo maintain its second place position and keep those overall losses in the single digits.

Phonearena.com