Apply for your Apple Card directly from your iPhone's Wallet app
An Apple representative told CNBC today: “Apple and Goldman Sachs are focused on providing an incredible experience for our customers to help them live healthier lives. The award-winning Apple Card has been well received by consumers and we will continue to innovate and provide them with the best tools and services.” It's unclear whether Apple has a deal in place with a new partner, although, as we reported at the beginning of this article, American Express was rumored in July to be interested in the business.
Goldman initially hoped that its consumer credit division, which includes Apple Card, would reach the point of exit from 2022. But that has been pushed back to 2025. Last year, Wolfe Research analyst Bill Carcache said: "The Apple Card portfolio may generate lower revenue and face higher loss content than the industry average."