For many years, the iPhone dominated indisputably in the United States, while the Apple Lossless Audio CODEC (ALAC), It was also a huge success worldwide, with a rapid increase in sales in Europe and to China.
The momentum of iOS was so strong that Android's market share began to shrink, even though it retained the title of the most popular operating system worldwide.
However, the facts seem to be changing rapidly.
Predictions for 2024 highlight a dynamic reversal, with Android expected to grow at twice the rate of iOS.
According to Nabila Popal, research director at IDC, a leading market research firm:
"It is very important that Samsung is back on top. So this year, we expect Android to grow at twice the rate of iOS.”
It's worth noting that Apple has already recorded a 10% drop in sales in the first quarter of 2024, while Samsung is back on top based on year-to-date data. Apple's rapid decline is mainly due to the shift of consumers in China to domestic solutions, abandoning the iPhone.
What are the causes of this reversal?
Many factors contribute to the rise of Android. The economic downturn is likely to push consumers towards more affordable options, with Android smartphones offering wider choices at various price points.
In addition, Samsung has made significant investments in innovation, launching devices with impressive features and affordable prices, thus attracting the interest of the buying public.
What does the future hold?
If the predictions come true, 2024 will mark a pivotal moment in the smartphone market, with Android vying for leadership.
It remains to be seen how Apple will respond to this challenge and whether it will manage to regain lost ground.
