The popular video platform, which already counts 100 million subscribers on YouTube Premium, is faced with a growing problem: the technology ad-blocking.
A few months ago, YouTube launched ad blockers on desktop computers. Now, the battle is moving to mobile.
In an official announcement, the company clarified: “We only allow third-party apps to use our API that follow our Terms of Use. When we find an app that violates them, we will take immediate action.”
In practice, this means that:
- Users watching videos through third-party apps with ad blockers may experience:
- Significant buffering
- Messages informing that the content is not available
YouTube's justification:
The company argues that its terms of service prohibit third-party apps from disabling ads, as this deprives content creators of much-needed revenue.
The message is clear:
To enjoy YouTube videos without advertisements, the only solution now is subscription to YouTube Premium.
Implications:
- This move is expected to lead to increase YouTube Premium subscribers.
- Parallel, creates dissatisfaction among users who relied on ad blockers to improve their experience.
- The morality of the matter is questioned, while the Google brings to the fore the dilemma: free access with ads or pay for seamless experience?
What is your opinion?
Do you approve of YouTube traffic? Or do you think the fight against ad blockers is unfair?
