Η Huawei kicks off the campaign for the highly anticipated Pura 70 series with a bang, revealing two key features: the triangular camera island and the adoption of the new “Pura” moniker. Richard Yu, CEO of Huawei Consumer Business Group, emphasized that the P series flagship now focuses on style, cutting edge technologyand fashion.
The name change to Pura reflects purity, which is also a key pillar of the range, as seen in the accompanying video.
Presentation Video:
Huawei Pura 70 Teaser Videos:
Five Elements That Stand Out:
The teaser video lays the groundwork for Pura 70, highlighting five key pillars:
- Passion: Huawei takes a passionate approach to innovation and technology.
- Purity: Pura 70 focuses on simplicity and purity of design.
- Style: The device embodies modern aesthetics and high elegance.
- Creativity: Pura 70 is aimed at users who want to express themselves creatively.
- Classic: Huawei combines modern elements with timeless elegance.
Design and Details:
While Huawei hasn't fully revealed the Pura 70 phones, a leaked photo reveals a unique triangular camera island on the back. The series is expected to include four models: P70, P70 Pro, P70 Pro+ and P70 Art.
Specs Rumors:
- Processor: Kirin 9010
- Camera:
- P70 & P70 Pro: OmniVision 50 MP OV50H (1/1,3-inch)
- P70 Pro+ & P70 Art: Sony IMX 989 (1 inch)
Huawei Pura 70 promises an exciting experience full of style, innovation and top camera capabilities. By adopting a new name and focusing on core values, Huawei is setting the bar high for its next flagship.